Design

Stakeholders’ Needs, Wants and Expectations

Stakeholders can be defined as those individuals or groups that impact, or are impacted by, the operations of an organisation. Identifying stakeholders' needs, wants and expectations is necessary when designing and delivering solutions to satisfy stakeholders.  There is often confusion, however, distinguishing between these three areas and, although stakeholders may have a loose sense of what they’re after, they are not always best placed to differentiate between a need, a want and an expectation – stakeholders often need to be [...]